Are Your Affiliate Programs Eating
Away Your Money And Time
by: Arun Pal Singh
So many times I have heard this. So many examples I
do remember. People have left the internet business
after being disappointed with their so called affiliate
programs.
An affiliate program is an excellent way to earn
money especially in the beginning. I said beginning
because at that time one does not understand the market
and is too naïve to bring his own product out in right
way.
Affiliate programs fill that gap nicely. You have got
a readymade product and a readymade webpage too (though
you can develop your own and you should be doing
that).There is only one aspect left to make that money.
Making sales.
But you need to choose your affiliate program
carefully.
An affiliate program should be free to join. You
should be cautious of the programs that will charge you
upfront to be able to become their affiliates. Sometimes
you buy a product and get affiliate status as bonus.
That is acceptable. But a good affiliate program should
not charge you a membership fee monthly or yearly
whatever the case may be.
There are some programs which charge you a monthly
fee for becoming a member and you are expected to
recruit more for getting a commission. These are not
affiliate programs but MLM programs.
Be cautious when you join such programs. They do not
offer a good product to sell. The only thing that you
have to sell is the membership. Such programs may eat up
a lot of your money before you realize their
worthlessness. In such programs you sell a membership
and your recruit is expected to sell the same in return.
This kind of sale is not only hard to accomplish but
also associated with high attrition. That means the rate
of members dropping out is very high.
Also you should get a good commission. Check the
percentage offered. Good programs offer 50-60%
commissions. Though high priced products seem quite
lucrative due to apparent volume of money in commission
but selling a high priced product may not be that easy
task too. It is because the market for those may not be
that large. So you need to select your product
carefully.
One very important factor that is often ignored is
your aptitude for the particular product. Select a
product that you can associate your interests with. For
example if you like gardening then a product that caters
the gardening needs will be easier to sell than a
selling a real estate product.
Because in sales first of all you need to be
convinced about the usability and benefits of the
product before you attempt to sell it. If the product is
around the area of your interest you can easily identify
the beneficial aspects. Then you will find it easier to
convince your potential customers.
Study the market and demand for that product.
If the demand is high the sales are easier. To study
the demand go to Overture or Google and look for the
search made around the keywords of your product. It will
give you a fair idea about the demand.
Plan your market strategies beforehand.
It is better if you make your own website instead of
promoting the copy of the original page laced with your
link. Having your own website gives you a unique
identification and professional look. The other
advantage is that you can promote multiple products on
the same page rather than promoting different pages
separately.
Web hosting is quite cheap now a days and webpage can
be easily built in front page.
Try and give your full efforts into promoting what
you have got. Affiliate programs are good way to learn
the market tactics. Learn and try them best to your
abilities.
Stick with the product you have chosen instead of
jumping to the new offer of some other product. New
products are being released everyday but being new does
not mean that it is better and easier to sell.
Analyze regularly. Test regularly and keep working.
Your commission graph would definitely rise.
Wish you success.
Copyright 2005 Arun Pal Singh
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