How A Beginner Could Choose A Suitable
Affiliate Program To Kick Start Online Home Business
by: Sung-Liang Woon
If you are new to online business, like I used to be,
the fastest way to start your Internet online business
is by becoming an affiliate to sell some one else's
products because it allows you to make money from your
website visitors without having to worry about shipping
and payment processing.
The products from the affiliate owners are usually
information products such as electronic books (eBook)
and software that can be delivered as a file that is
then downloaded directly to your customers' computers.
They could be repeatedly reproduced and downloaded and
sold at no cost. There’s no packing, shipping and
delivery cost.
The question you've to ask yourself is how can you
determine which of the thousands of affiliate programs
available in the Internet is suitable?
Many beginners encountered disappointment and
frustration after signing up with some affiliate
programs only to find out later that they eventually end
up having brought in very little money if any, after
wasting a lot of time and effort.
Hence the choice of affiliate programs is of utmost
importance.
The most important criteria you should look for are:
1) They must offer products that the market is asking
for or that are already in demand i.e. the low hanging
fruit type of products, rather than creating new ideas
hoping that the consumers would be convinced to buy.
2) The affiliate program must offer good commission
to their affiliates. Although different people define
“good” differently, generally if it could bring in about
$500/month as a start, it would be something worth
looking into. As mentioned, affiliate programs offer
high commission for their information products such as
e-books and software. The owners of these affiliate
programs can afford to give large commissions (50% or
more) because of low cost of “production”.
3) It must be easy to set up with step by step easy
to follow instruction. And the website should be simple
and yet attractive.
4) They should provide you with banners, images,
links, sample ads and articles and emails to help you
promote their products. Besides, they should also have a
good support system for helping you with any problems
you might have.
Do not be satisfied only by the above mentioned
points. You should conduct further research to check on
the background of the organisations behind the products,
their quality, reliability and reputation. Wherever
applicable, testimonials must be obtained and verified.
Study the affiliate agreement and assess the
organisations you’re dealing with. Check their quality
of service by sending them an email or calling them to
see how quickly and how effectively they respond - or if
they ever respond at all. Assess their affiliate
products. If you yourself are not convinced by the
quality and effectiveness of the products, drop it and
move on to another program.
There are sites which review, compare and recommend
some great affiliate programs. You should be able to
find some programs with the right categories of products
to sell.
Like most search engines, visitors love content of
our websites. Content is one of the most important
aspects of attracting potential prospects to your web
sites and prompting them to become customers based on
the “AIDA” logic i.e. Attention, Intention, Desire and
Action.
As far as possible, choose affiliate programs which
relate to what you are already doing, and then promote
those products.
Join relevant online discussion forums and seek
information and advice from those who are already
successful being an affiliate.
Once you’ve decided, draft a simple business plan,
set target of your goals, budget your expenditure,
follow the instructions given, be fully committed and go
for it!
See you in the Web. Start taking your first step
tonight in your pyjamas! Good luck!
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