A Publisher’s Rant – Why I Hate The Body of Your Article
by: Halstatt Pires
I’m a publisher for numerous sites. I HATE many of your articles. Here’s why
I hate the body of your article and what you can do about it.
You’re Giving Me A Headache
Let’s cut to the chase on this issue. I really don’t care what you write
about. As long as it isn’t an overt sales pitch, knock yourself out. I am more
interested in the format of the article, not your view or take on the subject
matter. The readers on my sites may not like what you write, but that is your
problem.
I do care about the flow and format of the body of your article. I strongly
encourage you to have a point and stick to it. If another idea comes to mind
half way through writing an article, turn it into a separate article. Don’t try
to cram it all into one article.
One Sentence Paragraphs
Don’t. For the love of God, just don’t write these. The only time you should
write a one sentence paragraph is if it is a narrative. Occasionally, you can
write one for dramatic impact, but try to stay away from these.
Loooonggg Sentences
Even in our capitalist society, punctuation is free. This “.” is a period.
The period is your friend. For some of you, it is a long lost friend.
Sentences should be relatively short. If you write articles through the
stream of consciousness method, good for you. When the masterpiece is done, read
it out loud to yourself. How does it sound? Perhaps you should do something with
the 10-line sentence?
Linking In The Body
Why, why, why do you do this? I absolutely refuse to publish any article with
links in the body. In truth, I don’t have anything against such links. My bitch
is that you’re making me take extra steps to hyperlink the damn things when I
publish them on sites. If you think I am going to spend extra time on your
article, you’re wrong. Chant with me, “I will put all links in the byline.”
Spelling
Contrary to popular opinion, I don’t care if you misspell words. I can’t
spell worth a damn and assume you can’t either. I will run your article through
spell check programs. In fact, I’ll run them through two spell check programs.
Spelling is not a big issue with me.
Body Headlines
Using headlines in the body of your article is a very good idea. I love them
and will view you in a more favorable light. The only thing I ask is that you
CAPITALIZE the first letter of each word. Remember, I am lazy.
The Last Paragraph
The last paragraph should summarize the point you made in the article. The
last paragraph is not a place to put links, hints about your site or your
biography. I will not publish your article if you do such things. You can cover
all of these items in your byline.
When it comes to the body of your article, knock yourself out. Just keep in
mind these pet peeves.
About The Author
Halstatt Pires is with the Internet marketing firm -
http://www.marketingtitan.com - a San Diego Internet marketing and
advertising company. |
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