A solid keyword domain name is the key to establish a strong presence and making the resources of the Internet more reachable. With a great name, it's always easy to reach new and existing clients. Therefore, a number of companies are ready to spend a large amount of money to get hold of and promote a good keyword rich domain name.
Choosing a keyword domain name can be vital to the success of a website. In order to take advantage of search engine traffic, people choose keyword domain. By selecting a domain that is equivalent to a keyword search, websites are able to rank higher for targeted keywords and thus benefit from added traffic and more potential clients. Whether to opt for a brandable domain or a keyword domain is a choice one must make in accordance with their business plan.
Follow these simple rules to maximize the benefit of a keyword domain, accomplish success in directory submissions, and enhance site keyword density:
Structuring
Order the URL (Uniform Resource Locator) in such a manner that more vital keywords are listed before those that are less important. For example, if he target keyword is "money" then money-online.com would be more effectual than online-money.com.
Length
1. A majority of studies confirms that a number of people use two words or more in a search; as a result phrases are very useful.
2. Always stick to two-three keywords, with hyphens in between.
3. A lengthy, complex URL is more likely to be rejected by directory editors’ sites from which one would like to receive links.
Correct English and Must Make Sense
1. In order to execute directory submissions and link popularity campaigns, the URL should be grammatically correct.
2. When examined by an editor, "money-online-white.com" might sound like a less-reliable resource while "white-money-online.com" sounds more justifiable and is less likely to be questioned.
Put together "power words"
In order to create a distinctive domain name that is still available, one way is to add another less important word to the mix. A few examples include: now, top, just, goto, pro, guide, online and find etc.
Avoid using most popular keyword phrases
There is intense competition for keywords in the marketplace, so stay away from the most popular keyword phrases. It is impractical to think that a new website could rank number one on a popular phrase like “Shop Online”. A number of well-known companies who have been on the Internet for a few years will have the big advantage of link popularity and click popularity.
Try to register a .com domain
Always use ".com". In case it is a business website, avoid using domains ending with "ru" or "org". At once, one can consider registering a ".net" domain, but as most people are familiar with ".com", it is better to stick to convention.
In addition to the above, an understanding of the domain name system (DNS) is also vital while choosing a domain name. The DNS is set up to make regular words map to IP (Internet Protocol) addresses. In order to connect all computers on the Internet, an IP address is used by networks. A domain name can be up to sixty-three characters, comprising of letters, numbers, or the dash symbol. For example, in the world of computer networking, the web address fishing.com becomes the IP address 124.133.1.1. However, it's the domain name that people around the world use when looking for Web sites or sending an e-mail.
Finally, it is very important to choose a keyword phrase very carefully. This can be considered as one of the most critical decisions one will make regarding the success or failure of a website. One must identify the exact phrase that searchers will use to find a website. The more targeted the campaign is, the more increase in sales will be achieved.
